Performance-Led Data Analysis for SEO
SEO success isn’t just about making changes — it’s about measuring their impact. Performance-led data analysis is an integral part of our SEO service.
We turn data into actionable insights for better visibility and traffic from search engines and AI.
What do you do?
It's easy to make a heap of changes to a website, all with the best intentions, but if you're not properly recording why and when those changes were made, or what the impact was later on, it's impossible to know what's working and what isn't. Similarly, if you're not regularly analysing traffic, content performance, user behaviour, and visibility in search engines and AI platforms, you'll miss opportunties to improve.
We dive deep into your website’s performance every month, using advanced SEO tools to track progress, uncover issues, and identify fresh optimisation opportunities. By analysing key metrics, we help you make data-driven decisions that improve rankings, traffic, and conversions.
What's included?
- Traffic & Ranking Analysis – Monitor keyword movements, organic traffic trends, and AI search visibility.
- User Behaviour Insights – Understand how visitors interact with your website to enhance engagement and conversions.
- Technical Performance Monitoring – Identify site speed issues, indexing problems, and crawl errors affecting search visibility.
- Competitor Benchmarking – See how your site stacks up against competitors and where you can gain an edge.
- Content Performance Tracking – Evaluate how well your pages rank and which content needs updating or repurposing.
- AI & Search Engine Adaptation – Ensure your site remains optimised as Google, Bing, and AI-driven search evolve.
- Custom Reports & Recommendations – Receive clear, actionable insights in easy-to-understand reports.
Why choose Kontrolit to analyse your site's performance?
Our data-driven SEO strategy means we don't just guess; we use real data to guide every decision. Our proactive approach means we can spot problems early on, before they impact rankings and traffic. We're always on the lookout for new growth opportunities, identifying new keyword and content opportunities to help you stay ahead of your competitors.
Transparency and accountability are our watchwords. For customers using our inclusive SEO services you'll receive clear, jargon-free reporting every month, helping you understand your website’s performance without the technical confusion.
FAQs about performance analysis for SEO
Why is ongoing data analysis important for SEO?
SEO is constantly evolving, and search engines regularly update their algorithms. Tracking your website’s performance helps us adjust strategies, fix issues, and find new opportunities for growth.
How often should SEO performance be analysed?
We recommend monthly tracking for most businesses, but high-competition industries may benefit from more frequent analysis.
What tools do you use to analyse a website?
We use several tools to get a well-rounded idea of performance.
- GA4 (Google Analytics) is essential to evaluate user behaviour and traffic acquisition
- Google Search Console is valuable to oversee your site's technical health and performance, as well as giving great search query data.
- SEMrush provides more in-depth technical audits and keyword ranking reports
- Screaming Frog is the ultimate technical audit tool, despite its odd name!
- Lighthouse is a useful developer tool that provides insights into site speed and other technical issues. This can provide opportunities for improvement.
These and many other platforms form the basis of our SEO toolkit.
We believe our intelligent approach to performance-led SEO, along with transparent reporting sets us above other agencies. Call us for a chat to find out more.