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On-Page Optimisation for SEO

A key part of SEO involves improving the content and structure of your website’s pages. On-page optimisation helps Google understand what each page is about and ensures visitors can quickly and easily find what they need.

Find out how Kontrolit's services can boost your rankings, increase relevant traffic, and improve user experience.

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What’s included in on-page optimisation?  

  • Content – We refine your content by using the right keywords, improving readability, and ensuring it meets visitors' expectations.  
  • Meta information – Page titles and meta descriptions are crucial for rankings and click-through rates. We make sure they’re optimised to be compelling and effective.  
  • User experience – We identify elements that may frustrate visitors and refine your content and navigation for clarity, accessibility, and ease of use.  
  • Internal links – A well-structured internal linking system helps search engines understand your site while guiding visitors to relevant content.  
  • Images – From compressing images to improve load times, to adding alt text for better search visibility, we ensure your visuals work for SEO.  
  • Page speed – Both visitors and search engines dislike slow-loading pages. We optimise on-page elements to enhance speed and performance.  
  • Fresh content – We help keep your site up to date with high-quality, useful content that showcases your expertise and keeps visitors engaged.  

Our FAQ section answers more of your questions.

We use a range of on-page analysis tools and site crawlers to identify areas for improvement (see our Website Audits page for more details). Once we’ve assessed your site, we’ll discuss priorities with you and agree on the best course of action.  

If you have an ongoing SEO project with us, we’ll dedicate part of your monthly budget to on-page optimisation and content improvements, alongside link-building, performance analysis, and transparent reporting.  
 

Ideally, on-page optimisation is an ongoing process. SEO isn’t a one-time fix – it requires continuous improvement, monitoring, and refinement to achieve real, lasting progress. That said, if you have a specific issue that needs attention, we’re happy to help with that too. 

Great question! SEO isn’t an exact science, but it’s based on experience, research, and keeping up with search engine updates and evolving technology. We always set realistic expectations — for example, if you’re competing with well-established brands that have been optimising their websites for years, results will take time.  

With years of hands-on SEO experience, our digital marketing team knows how to prioritise issues and implement solutions effectively. We don’t promise instant results, but if you trust in our process, you’ll see steady, meaningful improvements.  

We can, depending on your budget and priorities. However, quality always comes first. We'd rather create one well-researched, high-performing piece of content every three months than churn out low-quality articles that Google ignores and visitors never read.  

Before writing, we carry out thorough topic and keyword research and collaborate with you for expert insight. The result? Evergreen content that remains a valuable traffic driver for years — some of our client’s best-performing articles are over a decade old and still ranking!

Your page title is the large blue text you see in search results. The meta description is the short snippet of text underneath, summarising the page’s content. 

Showing the Page title and meta description

These elements impact both SEO and click-through rates. While most content management systems let you edit them, writing titles and descriptions that are both keyword-rich and compelling is a skill. That’s where we come in! 

 

On-page optimisation is one of the most effective ways to improve your website’s SEO. Whether you need a full site review or ongoing support, we’re here to help make your pages work harder for both visitors and search engines.  

Not sure what service you need?

Give us a call on 01935 434734 or email us at hello@kontrolit.net and one of our team members will be happy to help.
Alternatively, click on the button below to fill out a contact form and we will get back to you on your preferred contact method.

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