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What did they need?
Visit South Somerset needed a tailored website designed to inspire visitors and act as the central hub for the region’s tourism, heritage, and outdoor spaces. The goal was to bring together multiple aspects of the district council’s content—including parks, historical landmarks, walking trails, and local attractions—into one cohesive, user-friendly platform.
To achieve this, the website needed:
✔ Custom search functionality to help users easily find places to visit
✔ A fully integrated events calendar to showcase local happenings
✔ A seamless brand experience, ensuring all council content was unified and engaging
✔ An intuitive user journey, catering to a diverse audience from families to outdoor enthusiasts
✔ Optimised accessibility, ensuring all visitors, including those with disabilities, could navigate with ease
The challenge was to think like the visitor—understanding how they search, plan, and explore—while ensuring the website worked across all devices and provided valuable, easy-to-digest content that made South Somerset a must-visit destination.
| Website Address | www.visitsouthsomerset.com |
| Sector | Public Sector & Government |
| Services | Design, Develop, |
| Location | Somerset |
166K Visitors Outside Somerset!
Proving its national tourism reach
368K Page Views!
At its peak, VSS showed its value as a top visitor resource
52K Views on ‘What’s On’!
The ‘What’s On’ page was the most visited, showing strong demand for events & activities.
What was the solution?
A fully responsive website was designed and built to Visit South Somerset’s exact requirements, using our in-house CMS, KIT. This gave them the freedom to manage and expand their content with ease, without being restricted by template limitations. Developed over 20 years, our CMS ensures the site can evolve alongside their needs.
To create a truly engaging visitor experience, we developed:
✔ Interactive maps & videos to bring South Somerset’s attractions to life
✔ A "Things to Do" feature, allowing users to search by type or keyword
✔ A fully integrated "What’s On" guide, offering different event views based on user interests
✔ A dynamic "Explore" section, showcasing all interactive video content
Additionally, we built two custom modules tailored to Visit South Somerset’s needs:
🛠 Custom Explore & Listings Modules – Allowing seamless content updates while maintaining a consistent brand style and layout, eliminating the need for costly web development updates.
🛠 Enhanced Event Listings – Giving users a rich, searchable experience that adapts as new events are added.
***The Impact of Somerset Council’s Merger***
Since the formation of Somerset Council, much of the original content has been removed, with less than half of the original material remaining. Despite this, the website remains a widely used resource, continuing to serve visitors with valuable tourism and event information.
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