What Did They Need?
Before partnering with Kontrolit, Gaff Studio’s Squarespace website struggled to generate traffic, visibility, and engagement. With little to no presence in search engines, potential clients couldn’t find them, limiting their ability to grow in a competitive industry.
They needed a professional, search-optimised website that:
✔ Improved search rankings to attract the right audience
✔ Showcased their creative expertise in a visually engaging way
✔ Targeted key industry sectors to reach the right clients
✔ Offered flexibility & scalability to support long-term growth
✔ Aligned with their marketing strategy to convert visitors into leads
Without a strong online presence, Gaff Studio risked missing valuable opportunities. They required a platform built for visibility, performance, and future growth, ensuring their business could thrive in the highly competitive creative and media industry.
| Website Address | https://www.gaffstudio.com/ |
| Sector | Print & Digital Media |
| Services | Design, Develop, Digital Marketing, |
| Location | Yeovil, Somerset |
71 Position Jump for Key Search Term!
Travel video production’ jumped from position 87 to 16, boosting search visibility.
Impressions More Than Doubled!
Search impressions jumped from 763 to 2,027 after a few months of SEO, boosting visibility.
30% Increase in Organic Sessions!
Organic traffic grew steadily within months of starting SEO, showing strong momentum.
What Was the Solution?
To elevate Gaff Studio's online presence, Kontrolit began by thoroughly understanding their potential customers, the market landscape, and their competitors. We collaborated closely with Gaff Studio to identify the key sectors they wanted to target and developed several detailed customer personas to define their ideal audience. This groundwork included a comprehensive competitor analysis to highlight strengths and weaknesses, enabling us to pinpoint opportunities for differentiation.
Armed with industry insights, in-depth keyword research, and an understanding of current trends in their sector, we crafted a strategic website navigation structure and content layout designed to improve user experience and drive engagement. Our process kicked off with an intensive design workshop, where we collaborated with Gaff Studio to create a tailored design, iterating at each stage with their feedback to ensure it captured their creative vision.
Parallel to the design process, our Digital Marketing team developed a robust SEO strategy, optimising all website content for search engine performance. While Gaff Studio focused on generating fresh content, such as showcase reels, our team fully optimised the 'staging' website, refining every element to ensure it was primed for launch. The design and development team worked simultaneously to make final tweaks, ensuring a seamless and responsive user experience across all devices.
Since the website's launch, we have continued to support Gaff Studio with ongoing development enhancements and a comprehensive SEO service. Our monthly SEO work is focused on driving targeted traffic and generating qualified leads, ensuring that Gaff Studio's website remains an effective tool for business growth and customer engagement.…
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