What did they need?
Radio Trader operated a large eCommerce store alongside a separate eBay shop, which led to inefficiencies in managing stock availability across platforms. Keeping inventory accurate and up to date created extra workload and operational challenges, impacting efficiency.
Beyond stock management, they faced intense competition in the two-way radio industry, where visibility is dominated by aggressive competitors. To stay competitive, they needed a strong digital marketing strategy, combining both paid advertising (PPC) and organic search (SEO) to:
✔ Increase online visibility and rank higher in search results
✔ Compete with aggressive rivals through strategic Google Ads & paid campaigns
✔ Boost eCommerce conversions by driving high-intent traffic
✔ Streamline stock management, reducing manual updates across platforms
With increasing demand for two-way radios and communication solutions, Radio Trader needed a scalable, high-performance website backed by a powerful marketing strategy to help them stand out, attract new customers, and grow their business in a highly competitive market.
| Website Address | https://www.radiotrader.co.uk |
| Sector | E-commerce & Retail |
| Services | Design, Develop, Digital Marketing, |
| Location | Widnes, Cheshire |
15% Increase
Loud and Clear: Radio Trader Leads in Search Rankings
205% ROI from Google Ads!
PPC campaigns more than doubled returns, driving strong growth in a competitive market.
10,500+ keywords in Google’s Top 10!
Organic rankings hit a record high, boosting search visibility and traffic.
What was the solution?
Radio Trader needed a high-performance, scalable eCommerce solution, so we built a fully responsive site powered by a Kontrolit eCommerce shop with an integrated eBay module. This streamlined their product catalogue management, allowing them to update pricing in one place and quickly add new products to eBay, improving efficiency.
To drive long-term traffic and sales, we implemented a comprehensive SEO strategy. Over the last decade, our SEO services have dramatically improved their Google rankings, increased organic traffic, and positioned Radio Trader as a leading authority in the two-way radio sector. A strategic content marketing programme has further strengthened their trust and credibility, ensuring they stand out in a highly competitive market.
To further enhance visibility and profitability, Radio Trader also benefits from our Google Ads management. Our data-driven PPC campaigns deliver consistent ROI, focusing on multiple product ranges and targeting high-intent buyers.
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