What did they need?
Tackle UK’s old website had critical SEO, performance, and usability issues that were limiting growth and impacting both search rankings and user experience.
The biggest challenge was its poor search engine structure, with multiple versions of the same pages being indexed—some appearing six or more times—causing ranking penalties. The site was also not fully mobile-friendly, forcing tablet and mobile users to navigate the desktop version, leading to frustration and lost sales.
Beyond SEO and mobile issues, their content management system (CMS) was struggling under the weight of thousands of products. The database relationships between brands, categories, and product variations were unstructured and inefficient, slowing down site performance. It was clear the old system was not scalable, making it difficult to manage inventory, update products, or expand the range efficiently.
Tackle UK needed a future-proof eCommerce solution that would:
✔ Fix SEO and structural issues to improve rankings and visibility
✔ Provide a fully responsive experience across all devices
✔ Handle large-scale product listings with seamless database management
✔ Deliver faster page loads and smoother navigation for customers
✔ Be scalable, allowing the business to grow without performance bottlenecks
With these challenges in mind, it was clear Tackle UK needed a powerful, search-optimised, and scalable eCommerce platform to support their ongoing success.
| Website Address | https://www.tackleuk.co.uk/ |
| Sector | E-commerce & Retail |
| Services | Design, Develop, Digital Marketing, |
| Location | Yeovil, Somerset, UK |
130,000+
Individual items in stock
Over 15 million pages viewed
56 million customer interactions
67% Increase
Dec sales 23-24
What was the solution?
Tackle UK needed a seamless transition to a faster, more scalable eCommerce platform without disrupting daily operations. To achieve this, we carefully replicated their dispatch and bulk product update processes, ensuring a smooth migration while maintaining business continuity.
We built the new site on our powerful eCommerce platform, integrating:
✔ Google Shopping feed for better visibility in search results
✔ A custom “Best Buy” feature to highlight top deals automatically
✔ Streamlined European order processing, allowing cross-border sales without added complexity
✔ Advanced stock control system, ensuring accurate inventory management across all sales channels
✔ Front-of-house touchscreen ordering system, making click-and-collect faster and more convenient for customers
To minimise downtime, we developed a custom data-transfer script, migrating thousands of products and customer data quickly and efficiently.
At the end of last year, Tackle UK upgraded to our latest platform, Kit 5, unlocking even more advanced features:
- One-click checkout, Apple Pay, and Google Pay for a frictionless buying experience
- Elasticsearch integration, vastly improving on-site search speed and accuracy
- Significant increases in conversions and traffic (see stats above for the latest performance gains)
A Partnership Built on Trust
Tackle UK has been a valued Kontrolit customer for over 11 years, evolving their digital presence alongside our technology. Their success reflects the strength of a long-term partnership and our commitment to delivering scalable, future-proof solutions.
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